TV you think is out of reach – think again…..
AdSmart is the new affordable and effective way to advertise on TV
Developed by Sky back in 2014, AdSmart is changing TV advertising for ALL
yet TV viewers will be non the wiser
If they are one of the millions of UK households with a Sky Box — each box being a dynamic ad server waiting to serve you addressable advertising – then they will be enjoying ads delivered by AdSmart
chosen by household down to the post code level.
Each Sky Household ( joined by Ch4 and 5 in 2019) are being shown their own unique bespoke ads during commercial breaks.
Advertisers are now able to choose their audience.
- by demographics
- interests
- fashions
- age of children
- whether they own or rent
- when insurances are renewable
- shopping behaviour
- lifestyle
- even by post code
So far many big brands have run campaigns – (17,000 so far) companies like British Airways, Barclays, Citroen, even the NHS (2000 companies so far).
The amazing thing is that it has opened up the opportunity of TV advertising at a regional level too – allowing small car dealerships, garages, home improvement co’s, sometimes for as little as £3K.
Advertisers with their own data can also add this into campaign to further target.
Adding to the vast data that Sky holds – from their own propriety data combined with store loyalty cards and credit card data.
Its all measurable too in real time – via a portal like Amazon vendor Central or Google Analytics. Such transparency is driving more advertisers to the platform.
AdSmart is measured by impressions ( like pay per click) so advertisers wont pay if the ad us not watched.
Your Sky box is holding all sorts of ads for you – just waiting for to trigger an interest.
Your next door neighbour can now receive a different ad to you – science fiction – no its here now.
With a potential of 30million highly targetted consumers.
TV is no longer a pricey option and its effectiveness really measurable.
Contact us for more info
TV for local business at affordable prices
