We were asked to train a local MD – Sky AdSmart

The Brief

“Brian ” was a new MD (and a very naughty Boy)- he was an accountant by trade  – yet he needed to be confident to ask the right questions of his Marketing team

What did we help him with.

  • We showed him what key terms he might need to know – eg SKU, Range Review, Brand Plan, New Media, TV Planning, Sky AdSmart Campaigns.
  • We showed him round Social Media – Facebook
  • We walked stores with him to discuss design
  • We talked product life cycles
  • We WOWED him with how easy it was to do something in POWER POINT

Basic stuff for a marketing guru – but “Brian ” needed a little inside knowledge – so that he was informed

He is now leading his team with buzzwords – like how are we performing on the most recent Ad Smart Campaign – what demographics did we load this time round …..


For more information or advice
Call 01502 477003 Or 07769 642496