August 5, 2020 2:13 pm
Published by BeaMarketing
What’s More Important? We get asked so many questions regarding Social Media and to be honest it changes daily but one of the most common ones is What’s the Difference Between Likes and Follows? Lets start with a simple definition…… A LIKE is a person that has decided to attach their name to your page – they are in essence a fan. Someone who FOLLOWS has chosen to receive updates from your page and for it to be added to their feed (depending on the facebook algorithm). They are independent of each other and the default is to do both, LIKE and FOLLOW Your mum would be someone who would LIKE your page – but may choose not to follow... View Article
March 24, 2020 2:35 pm
Published by BeaMarketing
Facebook Engagement Facebook engagement is any action someone takes on your Facebook Page or one of your posts. The most common examples are likes , comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement matters because it can help extend organic reach. First, engagement helps boost your News Feed placement based on the Facebook algorithm. And second, likes and shares expose your posts to your audience’s extended network. Chris Potter Golf found that each like or share extended their reach to six or seven new people. That’s a lot of extra exposure at no extra cost. Finally, engagement also indicates that your audience is, well, engaged. And an engaged audience... View Article
